Instagram has been working continuously on improving and adding new AR effects to maintain it’s users interest. These AR effects are created through company’s AR creation tool – Spark AR. During the course of time, Instagram implemented the effects in various categories:
Selfie Effects that apply to the face and most commonly uses the front-facing camera. Some selfie effects are – Noir, Mime Me and Beauty 3000 in L to R sequence below.
Appearance effects that alter someone’s appearance. Some of these effects are – Freckles ②, LiL Icey Eyes and fakeup in L to R sequence below:
Camera Styles for creating sketches or watercolors, or camera effects like VCR or Kaleidoscope. Some of them are – Charcoal, VCR and Kaleidoscope shown in L to R sequence below:
Above are examples to show a few otherwise there are large number of these effects – Color and light effect, moods effect, funny effect, scary effect, games effect – to name a few more.
This time, Instagram has come up with AR effects that respond to music. Company has declared that creators can either import their music as long as they have rights or license to use it or else they can use any music content from Instagram’s own music library that contains popular music and all are licensed.
Earlier it was kind of restriction that users can apply the AR effects at the time they are filming but now Instagram has relaxed it and users can now apply these effects to any image or video from their phone’s “media library”.
Matt Roberts, Spark AR product manager, says that the company wants to give it’s creators every freedom to achieve high level of creativity in their effects and let them find an audience. To help them achieve this, company keeps on innovating new tools and formats for effects generation.
Since April, the company has launched AR stickers; a new way to show off effects in creators’ profiles; an updated effects gallery for people to search through; and “gallery picker” effects that allow viewers to take videos and photos from their library and include them in their content.
Instagram AR effects creators have to find ways for the monetization purpose as the company itself does not offer any partner program unlike Snapchat which pays its top AR effects makers through a program.
Matt Roberts further adds “Instagram effect creation platform will continue to grow bigger but I think we have a long way to go before it becomes something that is at the scale of anything close to video, or photography, or one of the more established media, where there’s a very robust network of agencies and freelancers and channels to distribute it.”
Please provide your comments in the comment section below on these new AR effects.